Why Sign the Charter?
In today’s environmentally conscious world, customers value authenticity and prioritise brands genuinely committed to sustainability.
Greenwashing – misrepresenting environmental credentials – not only erodes trust but also misleads consumers. This often stems from poor governance and marketing practices, rather than intentional deceit.
Proactive organisations are addressing this issue by ensuring transparency, accountability, fairness, and honesty in promoting their green credentials.
One effective way to demonstrate this commitment is by becoming a certified signatory of The Anti-Greenwash Charter.
As a signatory (logo below), we certify that you are practising your marketing responsibly, thereby enhancing your credibility, reassuring your stakeholders, and securing a competitive advantage.
Additionally, you will gain access to expert support in developing your Green Claims Policy, ensuring marketing best practices and minimising the risks of greenwashing.
Signatories’ Thoughts.
“Getting on board with the Charter changed how we think about making environmental claims. It’s all about implementing effective governance, which really strengthens our reputation.”
“Joining the Charter means we’re committed to responsible marketing and making rock-solid claims – it’s our way of leading the flooring industry towards true sustainability.”
“By signing up for the Charter, we’re not just following regulation – we’re leading by example in the timber industry, showing everyone that responsible marketing builds real trust.”
Supported By.
The Charter’s Standards.
Here are the standards each Charter signatory pledges to uphold, ensuring transparency, accountability, fairness, and honesty in communicating their green credentials.
1.
Transparency.
You will commit to clear communication of what sustainability benefit your product or service offers and won’t conceal or omit information.
2.
Accountability.
You will substantiate your sustainability claims with accurate, and regularly evaluated empirical evidence. You’ll commit to sharing facts, figures and statements that can be checked.
3.
Fairness.
You will commit to using fair, clear and unambiguous language when providing comparisons with other products or organisations.
4.
Honesty.
You will ensure you make specific statements about your organisation’s sustainability efforts and that your actions match those promises.
Certified Signatories.
Here are just some of the growing number of organisations that have signed the Charter and made a public commitment to uphold our standards.
Next Steps.
The following details our simple, three-step process to become a certified signatory of The Anti-Greenwash Charter.
Sign the Charter
Sign the Charter and complete a questionnaire about your marketing practices. We will then review your responses before confirming your suitability to become a certified signatory.
Create a Policy
Following a successful review of your responses, we will help you to create your own Green Claims Policy. Upon publication, your certified signatory status will be promoted.
Enable Reviews
Our periodic reviews of your marketing activities will enable us to certify your ongoing compliance with the practices and procedures outlined in your Green Claims Policy.
SIGN
Sign The Anti-
Greenwash Charter.
Take the first step towards becoming a certified signatory by completing the following questionnaire about your organisation’s marketing practices.
If you suspect one of our signatories of greenwashing, please share your concern with us here and we will investigate promptly.
News & Opinions.
Checkout our latest articles that delve into responsible marketing trends, expose deceptive practices, and champion organisations committed to true sustainability. Read more here.
Futureproof and The Anti-Greenwash Charter Unite Against Greenwashing
Futureproof, a leading sustainability platform, has recently announced a partnership with the Charter. This collaboration marks a significant step in the battle against greenwashing, as both organisations are drive home the message that sustainability claims need to be well evidenced and accurate.
Sentry Doors Spearheads Industry Change with Bold Anti-Greenwash Commitment
Sentry Doors, a renowned manufacturer in the fire and security door sector, has embarked on a significant journey towards environmental responsibility by becoming a fully recognised signatory of The Anti-Greenwash Charter.
Embracing Sustainability: Select First Signs the Anti-Greenwash Charter
In an industry where sustainability has transitioned from a marginal to a central issue, Select First, under the guidance of Creative Director Tom Bourne, has taken a significant leap.