Building Trust
in Sustainability

Join The Anti-Greenwash Charter, develop a Green Claims Policy, and earn recognition for transparent and authentic sustainability communications, helping you build trust and mitigate risks.

WHY SIGN THE CHARTER?

Signing the Charter will help your organisation build confidence in its sustainability communications. Through reviews, training, and support, we will guide you to exceed regulatory expectations and contribute to a truly sustainable future.

WHAT OUR SIGNATORIES SAY

“The Charter’s training and detailed feedback on our communications were invaluable. The team’s guidance made the process simple, and gave us the confidence to embed sustainability into our messaging with clarity and trust.”

FLEUR CARSON, KARNDEAN

“Developing our Green Claims Policy with the Charter’s support was fantastic. From the in-depth review of our materials to the practical training, the process helped us become more transparent and accountable.”

KELSEY PARSONS, GEC

“​The step-by-step approach, especially the tailored feedback and hands-on training, ensured we could meet and exceed expectations. It’s been a crucial step in solidifying our position as a leading communicator in our industry.”

TIM CLEMENT, MSC

The Process

Joining the Charter is a straightforward, collaborative journey designed to guide you every step of the way.

Application & Assessment

The process begins with an application and initial assessment of your organisation’s practices, media coverage, and history with relevant regulatory bodies.

Development & Approval

Once approved, you’ll enter a development phase that can include a review of your materials, tailored training, and the creation of your Green Claims Policy.

Campaign Reviews & Support

As a recognised signatory, you’ll receive regular reviews to help ensure your communications align with your Green Claims Policy and the Charter’s standards.

Our Signatories

A diverse network of organisations committed to responsible sustainability communications.

The Charter’s Standards

As a signatory, you’ll pledge to uphold these core principles.

1.

Transparency.

You provide clear communication of what sustainability benefit your product or service offers and don’t conceal or omit information.

2.

Accountability.

You substantiate your claims with accurate, and regularly evaluated empirical evidence. You commit to sharing facts, figures and statements that can be checked.

3.

Fairness.

You commit to using fair, clear and unambiguous language when providing comparisons with other products or organisations.

4.

Honesty.

You ensure you make specific statements about your organisation’s sustainability efforts and that your actions match those promises.

Insights and Impact

Explore case studies about our signatories, and best practices in sustainability communications. View all here.