Why Sign the Charter?
In today’s world, where environmental consciousness is paramount, customers increasingly seek authenticity and prioritise brands that are verifiably committed to sustainability.
In today’s world, where environmental consciousness is paramount, customers increasingly seek authenticity and prioritise brands that are verifiably committed to sustainability.
Greenwashing, a deceptive practice of overstating environmental credentials, not only misleads customers but also significantly erodes trust across industries.
Although greenwashing can take numerous forms, often it stems from inadequate governance and marketing practices, not intentional deception.
To combat this issue, proactive organisations are seeking ways to embrace transparency, accountability, fairness, and honesty when promoting their green credentials.
One effective way to demonstrate this is to become a certified signatory of The Anti-Greenwash Charter. By becoming a signatory (certified signatory logo below), you allow us to verify that you are practicing your marketing responsibly, thereby enhancing your credibility, reassuring your customers, and securing a competitive edge.
Moreover, you will gain access to our expert support in developing your Green Claims Policy, helping you to adopt best practices and mitigate the risks associated with greenwashing.
Signatories’ Thoughts.
“We signed the Charter to lead the timber industry in adopting responsible marketing, and inspire our members to follow suit.”
“Signing the Charter made us rethink how we communicate our green claims, prioritising accuracy and ensuring they’re properly evidenced.”
“Our Green Claims Policy has sharpened our approach to our marketing, ensuring our environmental messages are clear and easily understood.”
Supported By.
The Charter’s Standards.
Here are the standards each Charter signatory pledges to uphold, ensuring transparency, accountability, fairness, and honesty in communicating their green credentials.
1.
Transparency.
You will commit to clear communication of what sustainability benefit your product or service offers and won’t conceal or omit information.
2.
Accountability.
You will substantiate your sustainability claims with accurate, and regularly evaluated empirical evidence. You’ll commit to sharing facts, figures and statements that can be checked.
3.
Fairness.
You will commit to using fair, clear and unambiguous language when providing comparisons with other products or organisations.
4.
Honesty.
You will ensure you make specific statements about your organisation’s sustainability efforts and that your actions match those promises.
Certified Signatories.
Here are just some of the growing number of organisations that have signed the Charter and made a public commitment to uphold our standards.
Next Steps.
The following details our simple, three-step process to become a certified signatory of The Anti-Greenwash Charter.
Sign the Charter
Sign the Charter and complete a questionnaire about your marketing practices. We will then review your responses before confirming your suitability to become a certified signatory.
Create a Policy
Following a successful review of your responses, we will help you to create your own Green Claims Policy. Upon publication, your certified signatory status will be promoted.
Enable Reviews
Our periodic reviews of your marketing activities will confirm ongoing compliance with the practices and procedures detailed in your own Green Claims Policy.
SIGN
Sign The Anti-
Greenwash Charter.
Take the first step towards becoming a certified signatory by completing the following questionnaire about your organisation’s marketing practices.
If you suspect one of our signatories of greenwashing, please share your concern with us here and we will investigate promptly.
News & Opinions.
Checkout our latest articles that delve into responsible marketing trends, expose deceptive practices, and champion organisations committed to true sustainability. Read more here.
Sentry Doors Spearheads Industry Change with Bold Anti-Greenwash Commitment
Sentry Doors, a renowned manufacturer in the fire and security door sector, has embarked on a significant journey towards environmental responsibility by becoming a fully recognised signatory of The Anti-Greenwash Charter.
Embracing Sustainability: Select First Signs the Anti-Greenwash Charter
In an industry where sustainability has transitioned from a marginal to a central issue, Select First, under the guidance of Creative Director Tom Bourne, has taken a significant leap.
Charlie Law of Timber Development UK (TDUK) explains why the organisation joined the Anti-Greenwash Charter.
Industry body TDUK aims to connect the timber supply chain “from sawmill to specifier, and all points in between”. Its other mission aims are to lead best practice, and accelerate a low-carbon future.