Integrity in Action

Join the organisations leading the way in honest, responsible sustainability communications. Build trust, show leadership, and communicate with clarity.

Through tailored training, content reviews, and ongoing support, we help you develop robust sustainability messaging, reduce legal risk, and lead with confidence.

WHAT OUR SIGNATORIES SAY

“Joining the Charter gave us the tools to communicate our sustainability efforts with clarity and confidence.”

FLEUR CARSON, KARNDEAN

“The Charter helped us align our sustainability communications with the highest standards of practice.”

KELSEY PARSONS, GEC

“​With the Charter’s guidance, we’ve set a new benchmark for transparency in our industry.”

TIM CLEMENT, MSC

How It Works

Joining the Charter is simple, collaborative, and designed to support meaningful progress.

Application & Assessment

The process begins with an application and initial assessment of your organisation’s practices, media coverage, and history with relevant regulatory bodies.

Development & Approval

Once approved, you’ll enter a development phase that includes a review of your materials, tailored training, and the creation of your Green Claims Policy.

Recognition & Guidance

As a certified signatory, you’ll receive regular reviews to help ensure your campaigns align with your Green Claims Policy and the Charter’s standards.

Our Signatories

A growing network of organisations committed to responsible sustainability communications.

Our Standards

When you become a signatory, you pledge to uphold four essential principles of responsible communication:

1.

Transparency.

Clearly communicate the sustainability benefits of your product or service, ensuring no important information is concealed or omitted.

2.

Accountability.

Substantiate your claims with accurate, empirical evidence that is regularly evaluated. Share verifiable facts, figures, and statements.

3.

Fairness.

Use fair, clear, and unambiguous language when making comparisons with other products or organisations.

4.

Honesty.

Make specific, truthful statements about your sustainability efforts, and ensure your actions align with your promises.

Insights and Impact

Explore case studies about our signatories, and best practices in sustainability communications. View all here.