Building Trust
in Sustainability

Join The Anti-Greenwash Charter, adopt a Green Claims Policy, and be recognised for your commitment to transparent and authentic sustainability communications.

JOIN A MOVEMENT OF LEADERS

Build lasting trust, reduce legal risks, and strengthen your reputation. As a signatory, you’ll join a movement that champions transparency and authenticity in marketing and communications, supporting a truly sustainable future.

SIGNATORIES’ THOUGHTS

“Joining the Charter was seamless, and the support we received developing our Green Claims Policy helped us formalise our approach to making environmental claims.”

FLEUR CARSON, KARNDEAN

“Being a signatory reinforces our commitment to transparency, allowing us to build trust through honest, evidence-based sustainability communications.”

KELSEY PARSONS, GEC

“​Signing the Charter reflects our commitment to being accountable for every claim we make. As leaders in our sector, we are setting a new standard for transparency.”

TIM CLEMENT, MSC

The Process

Becoming and remaining a verified signatory involves a simple, four-step process:

Submit Application

Complete a brief questionnaire about your organisation and start your journey towards becoming a verified signatory.

Develop a Policy

If approved, we’ll help you create a Green Claims Policy. Once published, your signatory status will be confirmed.

Enable Reviews

Periodic reviews of your marketing campaigns will ensure they align with your policy and maintain your verified status.

Promote Compliance

After each successful review, you’ll receive promotional materials to enhance your credibility as a leader in sustainability.

The Signatories

Our signatories represent a diverse group of organisations committed to transparent and authentic sustainability communications.

The Charter’s Standards

As a signatory, you’ll pledge to uphold these core principles, reinforcing your role as a leader in transparent and authentic sustainability communications:

1.

Transparency.

You provide clear communication of what sustainability benefit your product or service offers and don’t conceal or omit information.

2.

Accountability.

You substantiate your claims with accurate, and regularly evaluated empirical evidence. You commit to sharing facts, figures and statements that can be checked.

3.

Fairness.

You commit to using fair, clear and unambiguous language when providing comparisons with other products or organisations.

4.

Honesty.

You ensure you make specific statements about your organisation’s sustainability efforts and that your actions match those promises.

Insights and Impact

Explore case studies about signatories, real-world impact, and best practices in sustainability communications. Learn from organisations driving positive change. View all here.