JOIN A MOVEMENT OF LEADERS
Build lasting trust, reduce legal risks, and strengthen your reputation. As a signatory, you’ll join a movement that champions transparency and authenticity in marketing and communications, supporting a truly sustainable future.
SIGNATORIES’ THOUGHTS
“Joining the Charter was seamless, and the support we received developing our Green Claims Policy helped us formalise our approach to making environmental claims.”
“Being a signatory reinforces our commitment to transparency, allowing us to build trust through honest, evidence-based sustainability communications.”
“Signing the Charter reflects our commitment to being accountable for every claim we make. As leaders in our sector, we are setting a new standard for transparency.”
The Process
Becoming and remaining a verified signatory involves a simple, four-step process:
Submit Application
Complete a brief questionnaire about your organisation and start your journey towards becoming a verified signatory.
Develop a Policy
If approved, we’ll help you create a Green Claims Policy. Once published, your signatory status will be confirmed.
Enable Reviews
Periodic reviews of your marketing campaigns will ensure they align with your policy and maintain your verified status.
Promote Compliance
After each successful review, you’ll receive promotional materials to enhance your credibility as a leader in sustainability.
The Signatories
Our signatories represent a diverse group of organisations committed to transparent and authentic sustainability communications.
The Charter’s Standards
As a signatory, you’ll pledge to uphold these core principles, reinforcing your role as a leader in transparent and authentic sustainability communications:
1.
Transparency.
You provide clear communication of what sustainability benefit your product or service offers and don’t conceal or omit information.
2.
Accountability.
You substantiate your claims with accurate, and regularly evaluated empirical evidence. You commit to sharing facts, figures and statements that can be checked.
3.
Fairness.
You commit to using fair, clear and unambiguous language when providing comparisons with other products or organisations.
4.
Honesty.
You ensure you make specific statements about your organisation’s sustainability efforts and that your actions match those promises.
Insights and Impact
Explore case studies about signatories, real-world impact, and best practices in sustainability communications. Learn from organisations driving positive change. View all here.
Welcoming Sarah O’Sell as Special Advisor to The Anti-Greenwash Charter
We’re thrilled to announce that Sarah O’Sell has joined The Anti-Greenwash Charter as a Special Advisor! With extensive expertise in the circular economy and a background in sustainable practices across manufacturing, sourcing, and design, Sarah brings invaluable insights to our mission.
Proactive Disclosure: How Transparency Liberates Brands and Builds Trust
In today’s world, consumers are demanding more from the brands they support, especially around sustainability claims. Organisations are increasingly moving toward proactive disclosure as a strategy to meet these expectations.
Gunnebo Entrance Control Joins The Anti-Greenwash Charter
Gunnebo Entrance Control (GEC), a global leader in security entrance solutions, has become a signatory of The Anti-Greenwash Charter, reinforcing its commitment to transparency and accountability in sustainability communications.