Through tailored training, content reviews, and ongoing support, we help you develop robust sustainability messaging, reduce legal risk, and lead with confidence.
WHAT OUR SIGNATORIES SAY
“Joining the Charter gave us the tools to communicate our sustainability efforts with clarity and confidence.”
“The Charter helped us align our sustainability communications with the highest standards of practice.”
“With the Charter’s guidance, we’ve set a new benchmark for transparency in our industry.”
How It Works
Joining the Charter is simple, collaborative, and designed to support meaningful progress.
Application & Assessment
The process begins with an application and initial assessment of your organisation’s practices, media coverage, and history with relevant regulatory bodies.
Development & Approval
Once approved, you’ll enter a development phase that includes a review of your materials, tailored training, and the creation of your Green Claims Policy.
Recognition & Guidance
As a certified signatory, you’ll receive regular reviews to help ensure your campaigns align with your Green Claims Policy and the Charter’s standards.
Our Signatories
A growing network of organisations committed to responsible sustainability communications.
Our Standards
When you become a signatory, you pledge to uphold four essential principles of responsible communication:
1.
Transparency.
Clearly communicate the sustainability benefits of your product or service, ensuring no important information is concealed or omitted.
2.
Accountability.
Substantiate your claims with accurate, empirical evidence that is regularly evaluated. Share verifiable facts, figures, and statements.
3.
Fairness.
Use fair, clear, and unambiguous language when making comparisons with other products or organisations.
4.
Honesty.
Make specific, truthful statements about your sustainability efforts, and ensure your actions align with your promises.
Insights and Impact
Explore case studies about our signatories, and best practices in sustainability communications. View all here.
The Anti-Greenwash Charter: Our Next Chapter as a Not-for-Profit
We’ve got big news. The Anti-Greenwash Charter has been formally established as a not-for-profit organisation — and we couldn’t be more excited about what this means for our work, our signatories, and the future of sustainability communications.
What You Need to Know About the EU’s Green Claims Directive — And How The Anti-Greenwash Charter Can Help
The era of vague green claims and misleading eco-badges is rapidly coming to an end — at least in the EU. The EU’s Green Claims Directive is set to introduce tough new rules designed to stamp out greenwashing and restore trust in corporate sustainability claims.
Challenger Brands, Bold Moves: Calling Out Greenwashing and Going Beyond B Corp
Challenger brands—those shaking up their industries with fresh thinking—have a unique opportunity: to expose weak sustainability claims, lead with radical transparency, and set a new standard.