EST. 2023

Introducing the Team
Behind the Charter

Our Company

We were founded by three digital marketing agency directors, with decades of experience guiding companies in responsible communications.

In the early days of talking about their sustainability goals and achievements, across the landscape you could see organisations struggling to effectively communicate their position. As important, we also saw organisations being hamstrung by their own internal concerns about false accusations of greenwashing.

We wanted to create an unbiased platform that supports and applauds the efforts of all who are making positive changes and looking to the future.

Through the Anti-Greenwash Charter, we are creating a framework that enables the truth of an organisation’s claims to be made visible, and to enable customers to see which organisations are open about their claims so they can be confident that they are supporting those who share their vision for a more sustainable future.

Charlie Martin


Bringing years of digital marketing experience, Charlie now spends the majority of his time leading the Charter’s partnership programme.

Charlotte Waters


With experience of working with some of the UK’s most forward-thinking brands, Charlotte takes the lead on all things policy and sustainability.

Michelle Morton


Having worked on campaigns with numerous sustainability-focused organisations, Michelle focuses on supporting Charter Signatories.


Join a Growing, Ambitious Team

Join a team that loves to explore, always sweats the details and never settles. If that sounds fun, and you thrive in an ambitious, free-thinking and fast-moving environment, you’ll probably fit right in here.

Contact Us​.

Queensgate House
48 Queen Street

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© 2023. The Anti-Greenwash Charter