EST. 2022

Introducing The Anti-
Greenwash Charter

The Story So Far

Established in 2022, The Anti-Greenwash Charter supports and promotes organisations dedicated to transparent and authentic sustainability communications.

CHAPTERS

– Our Impact

Since inception, we’ve worked with over 60 organisations, some of which have become fully recognised signatories, including Morgan Sindall Construction, Karndean Designflooring, and Gunnebo Entrance Control. Our movement is supported by Futurebuild, The Green Register, Timber Development UK, ASBP, AECB, and Good Homes Alliance.

– Recognition

In 2023, we were finalists for the UK Green Business Awards and featured in publications like Business Green and Building Construction Design. Additionally, our new partnership with Exeter University and the SETSquared Accelerator programme will provide valuable resources and support for our signatories.

– Our Vision

Looking ahead, our vision remains clear: to foster genuine sustainability through responsible corporate communications. We aim to expand our community, continuously support our signatories in developing robust Green Claims Policies, and ensure they exceed regulatory expectations.

– Your Next Step

If your organisation would like to join The Anti-Greenwash Charter, the first step is to complete our questionnaire. This initial step helps us understand your current practices, materials, and determine your suitability as a prospective signatory.

The Executive Team

Introducing the group leading the Charter.

Charlie Martin

FOUNDER AND CEO

Charlie, as the CEO of The Anti-Greenwash Charter, combines his expertise in responsible communications and sustainable business practices, honed through founding Gusto and Skribbl, with his role as a podcast host exploring ethical business, to lead the strategic direction and partnership development of the Charter.​

The Advisory Council

Introducing the experts advising us on the development of the Charter.

Núria Antoja

FORMER MARKETING DIRECTOR, RECKITT

“I chose to join The Anti-Greenwash Council because I loved the passion of the founding team and their mission. Through the Council I can contribute to ensure transparency, support businesses of all sizes to adhere to genuine sustainability practices and make a meaningful impact to the green agenda and corporate ethics.”

John Battersby

FORMER HEAD OF ESG, METRO BANK

“With businesses, customers and regulators rightly taking a greater interest in sustainability than ever, it’s vital that firms’ green claims can be trusted. The Anti-Greenwash Charter is a powerful mechanism for ensuring credibility and authenticity, and I am delighted to support this important initiative as a member of the Anti-Greenwash Council.”

Alex Nichols

CORPORATE SUSTAINABILITY ADVISOR

“The team at TAGC want to make a difference by nudging how marketing and external affairs practitioners approach their work, in a balanced, creative, realistic and pragmatic manner. The team is clearly passionate and energetic. And they are young: this is a good bunch to work with.”

Karen Revel-Chion

FORMER MARKETING DIRECTOR, ALLWYN

“I’d like to use my extensive industry experience to help build the movement against greenwashing, as it is damaging for both customers and brands.”

Johannes Wassenberg

CEO OF S-CUBED

“I believe the Charter is providing a valuable service to companies that are all trying to find their way through new sustainability requirements; and that more often than not need help in not getting too carried away with promises, but finding the right balance between a bold vision and the current realities.”

Veronica Heaven

SPEAKER AND AUTHOR 

“Through the Council, we are bringing together some minds that can help provide context and a considered perspective to some of the most challenging and potentially controversial areas of sustainability claims.​”

Richard Pike

SUSTAINABILITY DIRECTOR AT COOK

“Having been in the food industry since God was a boy I am increasingly frustrated at the opaqueness of Marketing comms and think the charter could provide a great level of validation.”

Collaborators

Introducing the partners contributing to the Charter’s mission.

Sarah O’Sell

GO-TO-MARKET & FUNDRAISING

“The Charter is a smart framework builder and content auditing tool that works for the stakeholders and at the speed of any business. I’m thrilled to help the Anti-Greenwash Charter scale in North America and beyond!”

CAREERS

Join a Growing, Ambitious Team

If you thrive in an ambitious, free-thinking and fast-moving environment, you’ll probably fit right in here. Get in touch to find out more about current vacancies.