Our Company

We were founded by three digital marketing agency directors, with decades of experience guiding companies in responsible communications.

In the early days of talking about their sustainability goals and achievements, across the landscape you could see organisations struggling to effectively communicate their position. As important, we also saw organisations being hamstrung by their own internal concerns about false accusations of greenwashing.

We wanted to create an unbiased platform that supports and applauds the efforts of all who are making positive changes and looking to the future.

Through the Anti-Greenwash Charter, we are creating a framework that enables the truth of an organisation’s claims to be made visible, and to enable customers to see which organisations are open about their claims so they can be confident that they are supporting those who share their vision for a more sustainable future.