The Anti-Greenwash Charter is a framework promoting responsible communications. It emphasises transparency, accountability, fairness, and honesty, ensuring signatories’ sustainability efforts are genuine.

Greenwashing undermines public trust and dilutes genuine sustainability efforts. The Charter combats this by setting clear standards, fostering real progress, and enhancing corporate credibility.

Signatories adopt a Green Claims Policy, undergo independent verification they are compliant with their policy, and uphold the Charter’s standards of transparency, accountability, fairness, and honesty.

Yes, there is a one-time assessment fee and an annual licence fee based on the organisation’s global revenue. For details, visit our fees page.

Compliance is assured through Green Claims Policy audits, and public reporting. Evidence is reviewed by independent auditors for accuracy and transparency.

No, the Charter sets guidelines for claim verification through audits and transparent reporting but does not directly verify claims.

No, signatories must still adhere to all relevant laws and standards despite being part of the Charter.

The Anti-Greenwash Charter focuses on promoting transparent and trustworthy communications, while B Corp certification evaluates overall social and environmental performance. Both can be pursued for comprehensive commitment to sustainability.

The Charter is open to all organisations, regardless of size or industry, committed to honest and transparent communications. However, it is important to note that the initial assessment carried out is designed to disqualify any organisations that are bad actors with a pattern of behaviour relating to misinformation. This includes checks of cases with relevant bodies.

A Green Claims Policy ensures environmental claims are clear, accurate, and substantiated by credible evidence, covering guidelines for responsible communication practices and procedures.

Conducted periodically, a Campaign Review examines materials to ensure compliance with a signatory’s Green Claims Policy for a particular campaign. This includes verifying the accuracy of environmental claims through evidence and testing, reviewing the editorial process for transparency, ensuring employee training on anti-greenwashing measures, and evaluating the use of color and imagery to avoid misleading representations.

Contact the signatory directly following their Green Claims Policy. If unresolved, use our investigation function. The Charter does not assume liability for claims made by signatories.