Integrity in Action

Lead the way in honest, responsible sustainability communications. Be recognised for your integrity, build lasting trust, and set a new standard for clarity in your industry.

Through expert training, independent content reviews, and tailored support, we help you communicate your sustainability journey with confidence — reducing legal risks, earning trust, and showcasing your leadership.

WHAT OUR SIGNATORIES SAY

“Joining the Charter gave us the tools to communicate our sustainability efforts with clarity and confidence.”

FLEUR CARSON, KARNDEAN

“The Charter helped us align our sustainability communications with the highest standards of practice.”

KELSEY PARSONS, GEC

“​With the Charter’s guidance, we’ve set a new benchmark for transparency in our industry.”

TIM CLEMENT, MSC

How It Works

Joining the Charter is simple, supportive, and designed to help you make meaningful, measurable progress.

Application & Assessment

Your journey begins with an application and a review of your organisation’s current practices, media presence, and regulatory history — helping us tailor the right support for you.

Development & Approval

Once accepted, you’ll work through a structured development period, including a tailored content review, expert-led training, and the co-creation of your Green Claims Policy.

Recognition & Guidance

As a certified signatory, you’ll be recognised for your commitment to responsible communications. You’ll also benefit from regular reviews and support to maintain your standards.

Our Signatories

A growing network of organisations leading the shift towards transparent, responsible, and confident sustainability communications.

Our Standards

Every signatory pledges to uphold four essential principles of responsible communication:

1.

Transparency.

Clearly communicate the sustainability benefits of your product or service, ensuring no important information is concealed or omitted.

2.

Accountability.

Substantiate your claims with accurate, empirical evidence that is regularly evaluated. Share verifiable facts, figures, and statements.

3.

Fairness.

Use fair, clear, and unambiguous language when making comparisons with other products or organisations.

4.

Honesty.

Make specific, truthful statements about your sustainability efforts, and ensure your actions align with your promises.

Insights and Impact

Explore case studies about our signatories, and best practices in sustainability communications. View all here.