Through reviews, training, and support, we will guide you to build confidence in your sustainability claims, exceed regulatory expectations and contribute to a truly sustainable future.
WHAT OUR SIGNATORIES SAY
“The Charter’s training and detailed feedback on our communications were invaluable. The team’s guidance made the process simple, and gave us the confidence to embed sustainability into our messaging with clarity and trust.”
“Developing our Green Claims Policy with the Charter’s support was fantastic. From the in-depth review of our materials to the practical training, the process helped us become more transparent and accountable.”
“The step-by-step approach, especially the tailored feedback and hands-on training, ensured we could meet and exceed expectations. It’s been a crucial step in solidifying our position as a leading communicator in our industry.”
The Process
Joining the Charter is a straightforward, collaborative journey designed to guide you every step of the way.
Application & Assessment
The process begins with an application and initial assessment of your organisation’s practices, media coverage, and history with relevant regulatory bodies.
Development & Approval
Once approved, you’ll enter a development phase that can include a review of your materials, tailored training, and the creation of your Green Claims Policy.
Campaign Reviews & Support
As a recognised signatory, you’ll receive regular reviews to help ensure your communications align with your Green Claims Policy and the Charter’s standards.
Our Signatories
A diverse network of organisations committed to responsible sustainability communications.
The Charter’s Standards
As a signatory, you will pledge to uphold these core principles:
1.
Transparency.
Clearly communicate the sustainability benefits of your product or service, ensuring no important information is concealed or omitted.
2.
Accountability.
Substantiate your claims with accurate, empirical evidence that is regularly evaluated. Share verifiable facts, figures, and statements.
3.
Fairness.
Use fair, clear, and unambiguous language when making comparisons with other products or organisations.
4.
Honesty.
Make specific, truthful statements about your sustainability efforts, and ensure your actions align with your promises.
Insights and Impact
Explore case studies about our signatories, and best practices in sustainability communications. View all here.
The Greenwashing Regulatory Landscape in North America in 2025
In 2025, greenwashing has become a key focus for regulators in North America. As more companies promote their environmental credentials, authorities in the United States and Canada are working harder to ensure businesses make accurate and truthful claims.
What It Really Means to Be a Signatory of The Anti-Greenwash Charter
In a world where sustainability claims are under increasing scrutiny, being a signatory of The Anti-Greenwash Charter isn’t just about displaying a badge. It’s a commitment to transparency, accountability, and continuous improvement.
Back to Earth’s Journey with The Anti-Greenwash Charter
In an industry where sustainability claims can often be exaggerated or misleading, Back to Earth has chosen to lead with transparency. By becoming a signatory of The Anti-Greenwash Charter, the company has set out to redefine how sustainable building materials are marketed.