WHY SIGN THE CHARTER?
Build trust, reduce legal risks, and enhance your reputation. Together, we can take a stand against greenwashing and combat its harmful effects on the development of a truly sustainable future.
SIGNATORIES’ THOUGHTS
“Joining the Charter was simple, and the support we received made developing our policy smooth, allowing us to formalise our responsible approach to making environmental claims.”
“Becoming a signatory of The Anti-Greenwash Charter is about more than just good governance – it’s about aligning with a movement that champions genuine sustainability.”
“Signing reflects our effort to ensure we’re accountable for every claim we make. As the first contractor to do so, we are setting the standard for transparency in our industry.”
How it Works
Becoming and remaining a certified signatory involves a four-step process:
Submit Application
Submit an application to become a certified signatory of the Charter by completing our short questionnaire.
Develop a Policy
If approved, we’ll help you develop a Green Claims Policy. Once published, your certified status will be confirmed.
Enable Reviews
To ensure continuous compliance with your policy, we will conduct periodic reviews of your marketing campaigns.
Promote Compliance
After each review, you’ll receive a report, and if your campaign is compliant with your policy, a promotional certificate.
The Signatories
Here are some of the certified signatories of the Charter, recognised for their
transparent and authentic approach to marketing and communications.
The Charter’s Standards
Here are the standards that you, as a signatory, would pledge to uphold.
1.
Transparency.
You will commit to clear communication of what sustainability benefit your product or service offers and won’t conceal or omit information.
2.
Accountability.
You will substantiate your claims with accurate, and regularly evaluated empirical evidence. You’ll commit to sharing facts, figures and statements that can be checked.
3.
Fairness.
You will commit to using fair, clear and unambiguous language when providing comparisons with other products or organisations.
4.
Honesty.
You will ensure you make specific statements about your organisation’s sustainability efforts and that your actions match those promises.
News & Opinions
Checkout our latest articles that delve into sustainability communications, highlight best
practices, and champion organisations committed to sustainability. View all here.
How The Anti-Greenwash Charter is Supporting Karndean Designflooring on Their Sustainability Journey
Karndean Designflooring, a leading supplier of luxury vinyl flooring, has always been at the forefront of innovation and pioneering business practices.
The Need for Responsible Corporate Communicators and Why Recognition Matters
In a world where information spreads faster than ever, corporate communicators hold the power to shape public opinion. The stories they tell can make or break a company’s reputation. But with that power comes responsibility.
A Closer Look at The Anti-Greenwash Charter’s Campaign Review Process
One of the Charter’s most important tools in achieving this is the Campaign Review process, which evaluates a signatory’s marketing campaigns or communications to ensure they comply with their Green Claims Policy (GCP).