WHY SIGN THE CHARTER?
Signing the Charter will help your organisation build confidence in its sustainability communications. Through reviews, training, and support, we will guide you to exceed regulatory expectations and contribute to a truly sustainable future.
WHAT OUR SIGNATORIES SAY
“The Charter’s training and detailed feedback on our communications were invaluable. The team’s guidance made the process simple, and gave us the confidence to embed sustainability into our messaging with clarity and trust.”
“Developing our Green Claims Policy with the Charter’s support was fantastic. From the in-depth review of our materials to the practical training, the process helped us become more transparent and accountable.”
“The step-by-step approach, especially the tailored feedback and hands-on training, ensured we could meet and exceed expectations. It’s been a crucial step in solidifying our position as a leading communicator in our industry.”
The Process
Joining the Charter is a straightforward, collaborative journey designed to guide you every step of the way.
Application & Assessment
The process begins with an application and initial assessment of your organisation’s practices, media coverage, and history with relevant regulatory bodies.
Development & Approval
Once approved, you’ll enter a development phase that can include a review of your materials, tailored training, and the creation of your Green Claims Policy.
Campaign Reviews & Support
As a recognised signatory, you’ll receive regular reviews to help ensure your communications align with your Green Claims Policy and the Charter’s standards.
Our Signatories
A diverse network of organisations committed to responsible sustainability communications.
The Charter’s Standards
As a signatory, you’ll pledge to uphold these core principles.
1.
Transparency.
You provide clear communication of what sustainability benefit your product or service offers and don’t conceal or omit information.
2.
Accountability.
You substantiate your claims with accurate, and regularly evaluated empirical evidence. You commit to sharing facts, figures and statements that can be checked.
3.
Fairness.
You commit to using fair, clear and unambiguous language when providing comparisons with other products or organisations.
4.
Honesty.
You ensure you make specific statements about your organisation’s sustainability efforts and that your actions match those promises.
Insights and Impact
Explore case studies about our signatories, and best practices in sustainability communications. View all here.
Back to Earth’s Journey with The Anti-Greenwash Charter
In an industry where sustainability claims can often be exaggerated or misleading, Back to Earth has chosen to lead with transparency. By becoming a signatory of The Anti-Greenwash Charter, the company has set out to redefine how sustainable building materials are marketed.
Welcoming Sarah O’Sell as Special Advisor to The Anti-Greenwash Charter
We’re thrilled to announce that Sarah O’Sell has joined The Anti-Greenwash Charter as a Special Advisor! With extensive expertise in the circular economy and a background in sustainable practices across manufacturing, sourcing, and design, Sarah brings invaluable insights to our mission.
Proactive Disclosure: How Transparency Liberates Brands and Builds Trust
In today’s world, consumers are demanding more from the brands they support, especially around sustainability claims. Organisations are increasingly moving toward proactive disclosure as a strategy to meet these expectations.