THE PROCESS

How it Works

Becoming and maintaining certification as a signatory of The Anti-Greenwash Charter is a four-step process designed to uphold responsible marketing and communications practices.

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STEP ONE

Submit Your Application

Begin by submitting an application and completing a brief questionnaire. This initial assessment provides insight into your current marketing and communication practices, especially regarding green claims.

Our team will review your application, focusing on your organisation’s history with regulatory bodies to ensure there have been no upheld cases of misinformation or misleading claims. Only organisations with a strong commitment to truthful communication will proceed to the next stage.

STEP TWO

Develop a Green Claims Policy

Upon approval, you’ll develop a Green Claims Policy (GCP) with our guidance. This policy is central to your certification and covers:

  • Governance: Establishing oversight for accuracy and transparency.
  • Defined Terms: Using clear, standardised language to avoid ambiguity.
  • Substantiated Claims: Backing all claims with credible evidence to prevent greenwashing.

Once finalised and published, your status as a certified signatory is confirmed, and you may display The Anti-Greenwash Charter logo on your materials.

STEP THREE

Enable Ongoing Reviews

To maintain your certified status, we conduct periodic reviews of your marketing and communication campaigns to ensure continuous compliance with your GCP.

We will request evidence from recent campaigns and compile a Campaign Report. If compliant, this reinforces your credibility. Non-compliance will be detailed in the report, with recommendations for corrective action. Significant issues may risk your certification, as we reserve the right to suspend or revoke it if non-compliance is not effectively addressed.

STEP FOUR

Promote Your Compliance

Successful compliance will earn you a promotional certificate to highlight your continued commitment to responsible marketing and communications. Your Campaign Reports will be appended to your GCP, serving as proof of your transparent approach.

We will remind you to review and update your GCP annually or when significant legislative changes occur.