TRAINING PROGRAMME
Embed Greenwash Awareness in Your Organisation
We provide an all-staff training programme to equip your team with the tools to create compliant, transparent, and effective marketing and communications campaigns, reducing the risk of greenwashing.
Modules
- Foundational Insights & Regulations: Understand the business context, green marketing fundamentals, key opportunities and threats, and the importance of aligning with guidelines like the UK’s Green Claims Code, the EU’s Green Claims Directive, and industry-specific frameworks. Learn to demystify jargon and communicate effectively with your audience.
- Greenwashing Awareness & Avoidance: Explore how greenwashing manifests, examine real-world case studies, and gain actionable strategies to identify, address, and prevent it in your marketing practices.
- Policy Implementation & Best Practices: Develop and implement a robust Green Claims Policy with practical tips, advice, and an understanding of key requirements to ensure compliance and build trust.
Outcomes
Upon completing the modules, participants will gain the confidence and expertise to identify and address greenwashing while implementing responsible communication practices. They will be equipped with:
- Practical strategies for effectively communicating sustainability claims.
- Expert guidance to navigate the ever-evolving regulatory landscape.
- Assurance in promoting initiatives responsibly, without overstepping boundaries.
- Hands-on support for implementing and aligning with the organisation’s Green Claims Policy.
- Access to recommended reading and resources for continued learning and application.
Find Out More
If you’re interested in finding out more about our training programme, complete the following form and one of our team will get back to you.