Pollen to Support Clients With Radically Transparent Sustainability Communication.

Pollen, a strategy and communications agency, has officially partnered with The Anti-Greenwash Charter to combat misleading environmental claims and promote transparency in sustainability communications.

A Shared Commitment to Honest Communication

Kate Richardson, Senior Associate at Pollen, discussed the driving factor behind this partnership:

“We appreciate what The Anti-Greenwash Charter is doing to set a standard for organisations looking to communicate their sustainability journey. At Pollen, we focus on impact and believe that integrity, accountability, and transparency are essential in sustainability communication.”

Kate emphasised the importance of honest communication across multiple channels, to ensure that clients are engaging their key stakeholder groups – including PR, event launches, internal engagement campaigns, and impact reporting. “It’s crucial for a business to be honest about their achievements, challenges, progress, and the steps being taken to reach their goals,” she said.

This alignment in values made the partnership with The Anti-Greenwash Charter a natural fit. The collaboration began with “The Responsible Edge” podcast, where Pollen’s Co-Founder Sammi Gower discussed how businesses can authentically communicate their sustainability strategies to investors and stakeholders.

Tailored Approach to Sustainability

Pollen’s approach to sustainability is customised for each client, focusing on the areas where they can make the most significant impact. Kate explained;

“There is no one-size-fits-all approach when it comes to sustainability; each business has unique opportunities.”

Pollen’s solutions are designed to align sustainability with core business goals, key stakeholder concerns, and regulatory requirements, ensuring genuine sustainability efforts that are embedded in the business.

By partnering with The Anti-Greenwash Charter, Pollen reinforces its commitment to providing impactful solutions. Kate noted;

“The Charter is a valued partner for us as we strive to offer genuinely impactful solutions.”

Influencing Policies and Strategies 

The partnership with The Anti-Greenwash Charter has influenced Pollen’s internal policies and  customer engagement strategies. Kate said;

“Aligning with the Charter enhances our ability to serve our  clients.”

The Charter is an important part of Pollen’s network of communication  and verification partners, alongside their additional partners, spanning sustainability management and reporting platforms, and subject matter-specific technologies and expertise. 

Promoting Authenticity in the Industry 

As a supporter of The Anti-Greenwash Charter, Pollen aims to promote authenticity in sustainability  practices. “We want to emphasise the need for real, verifiable environmental actions to maintain  credibility and drive meaningful change,” Kate explains.

“For our customers, this partnership  demonstrates our commitment to honesty and integrity in sustainability efforts, helping them make  informed decisions.”

Concluding Remarks 

Pollen’s partnership with The Anti-Greenwash Charter underscores their dedication to honest and  impactful sustainability communications. By adhering to the Charter’s standards, Pollen sets an  example for the industry, highlighting the importance of transparency and integrity in creating a  sustainable future.